Mobile gaming

There’s a bit of a debate on what games appeal to what gender. The stereotype is that most men prefer edgy, violent things like first-person shooters, whereas women tend to prefer the cutesy, simple or social titles that come with most casual games. And, according to new data from analytics and marketing firm deltaDNA, they …

Mobile gaming is huge. It’s huge for people who enjoy the jump-into, jump-out-of games they can play while riding the train, waiting to see their doctor, scarfing down their lunch, or waiting on line. But it’s popular with developers for a whole different reason: impulse buying. When you’re in the middle of a challenging level …